Great Questions Lead to Great Design – A Guide to the Design Thinking Process

Posted by on Nov 29, 2017 in UX | No Comments

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context. James Dyson, having been inspired by a centrifuge used to separate paint particles from the air, came up with the world’s first bagless vacuum cleaner in 1983 after famously going through 5,127 prototypes—the epitome […]

New Realities: VR, AR, MR, and the Future of Design

Posted by on Nov 10, 2017 in UI, UX | No Comments

Advances in artificial intelligence, augmented reality, and virtual reality mean fresh design opportunities for designers. The digital and technological landscape is constantly changing, and in many ways accelerating. Designers tasked to come up with innovative ideas have to keep track of what is trending and where the creative opportunities are. Recognizing the changes that are […]

What is UX Design? Common Misconceptions and UX Myths

Posted by on Oct 25, 2017 in UX | No Comments

Even after all these years, it seems like “UX” is still a buzzword at many companies—“We don’t just need a designer,” the VP of Product declares, “We need a UX Designer!” An audible gasp is heard in the room; everyone in the meeting nods in agreement while surreptitiously Googling “What is UX design?” and “What does […]

Heuristic Analysis for UX – How to Run a Usability Evaluation

Heuristic Analysis for UX – How to Run a Usability Evaluation

Posted by on Aug 18, 2017 in UX | No Comments

Design is an investment, not an expense. At the risk of stating the obvious: It’s not enough to design a nice-looking product; it also has to be usable, and if you are to extract the largest ROI from a product, its usability—which generally refers to ease-of-use—takes on a vital importance. Well-designed products have great usability. Great […]

A Product Designer’s Guide to Competitive Analysis

A Product Designer’s Guide to Competitive Analysis

Posted by on Jul 31, 2017 in UX | No Comments

For anyone starting to design a new product, it is critical to make sure it has good market fit. The product also has to have a compelling competitive advantage over others in the marketplace. So how do you evaluate competitive edge? By running an effective competitive analysis. Competitive analysis means: “Identifying your competitors and evaluating their strategies […]