Great Questions Lead to Great Design – A Guide to the Design Thinking Process

Posted by on Nov 29, 2017 in UX | No Comments

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context. James Dyson, having been inspired by a centrifuge used to separate paint particles from the air, came up with the world’s first bagless vacuum cleaner in 1983 after famously going through 5,127 prototypes—the epitome […]

TV UI Design: Working with White Space

Posted by on Oct 13, 2017 in UX | No Comments

Designing for TV requires a comprehensive, disciplined understanding of UX principles. One of the elements that is a constant concern when designing for TV is the use of white space in design. There are too many TV apps on the market that don’t know how to (or consciously choose not to) properly harness white space. The […]

The 10 UX Deliverables Top Designers Use

The 10 UX Deliverables Top Designers Use

Posted by on Sep 15, 2017 in Graphic Design | No Comments

The work of a UX designer happens in many different environments—from lean startups and Agile environments where teams work with little documentation, to consulting engagements for third-parties, or large enterprises and government entities with strict documentation requirements. Regardless of the nature of the engagement or environment (and the one thing that ties it all together), […]

Heuristic Analysis for UX – How to Run a Usability Evaluation

Heuristic Analysis for UX – How to Run a Usability Evaluation

Posted by on Aug 18, 2017 in UX | No Comments

Design is an investment, not an expense. At the risk of stating the obvious: It’s not enough to design a nice-looking product; it also has to be usable, and if you are to extract the largest ROI from a product, its usability—which generally refers to ease-of-use—takes on a vital importance. Well-designed products have great usability. Great […]

A Product Designer’s Guide to Competitive Analysis

A Product Designer’s Guide to Competitive Analysis

Posted by on Jul 31, 2017 in UX | No Comments

For anyone starting to design a new product, it is critical to make sure it has good market fit. The product also has to have a compelling competitive advantage over others in the marketplace. So how do you evaluate competitive edge? By running an effective competitive analysis. Competitive analysis means: “Identifying your competitors and evaluating their strategies […]